My Deepest Condolences to Poor Poor Sir Stelios
EasyMobile is dead! It’s finished, it’s over!
Whilst busily doing my usual job and having a lot of it lately I couldn’t think less of easyMobile and easyGroup stuff, especially since they somehow seased bothering me personally in recent times. And to my infinite surprise they just collapsed on their own. I can’t say I’m pleased. In fact I am not - I just don’t care, but this whole thing is in fact a good lesson for those who wish to follow the path of the noble EasySir.
In all my sincerity I can’t comprehend how someone endowed with such a magnitude of business experience, not to say about his other virtues, could produce such a spectacular firework of mistakes inevitably leading to a rapid falure.
What was he thinking about? Working in a bottom-low market where the only way to undercut the competition (Sir Richard for example) is by lowering price and increasing volume at the expense of quality one should expect an ever increasing number of ex-customers eternally dissatisfied with the quality of the service offered.
To balance this Sir Stelios from time to time produced a revolutionary rethoric of a holly easyCrusade against corporate fat-cats who by means of conspiracy inflated all prices. Admittedly sometimes it worked. An easyRebel was able to salvage some remains of customer loyalty this way.
Unfortunately, for this to work words are not enough, at least sometimes they should correspond to appropriate deeds. And now the best part - easyGangster in action. How on earth he could think that attacking small businesses that happen to have the word easy in their name was a clever move? Was he trying to create an image of a protector of the poor this way or was just satisfying his inferiority complex? In any case in his position it can only be Plain Stupid!
Working in this market you can only succeed if you are friendly to your potential customer - you can not rule them, even less you can humiliate or attack them.
I am not pleased, it’s only logical after all that easyMobile story resulted in easyDeath final.
P.S.
An EasyDeath brand could be exploited rather nicely for some offshore execution chambers somwhere in Holland or Switzerland (a business commonly known as euthanasia). Add it to your potofolio Stelios.
tags: easysir, stelios, easymobile closing down