Easy Sir or in the Wake of a Big Re-Branding
I shall publicly state that the importance of my earlier mention of the possible knighthood for Mr Stelios Hadji-Ioannu was grossly exaggerated. Mentioning it passim I did not intend this to become a suggestion or representation but what initially was thought as an ironic remark turned into a correct prediction after all.
Mr Hadji-Ioannu has been knighted in the Queen’s 80th Birthday Honours list and now he is Sir Stelios.
Inasmuch as I personally don’t share the fascination with this pointless confetti of monarchy I am also extremely pleased and going to congratulate Sir Stelios wholeheartedly.
Sir Stelios received his Knighthood (Knight Bachelor to be precise) for services to Entrepreneurship (as if entrepreneurship really required any servicing). Surely achieving this honour seven years after his twin-rival Sir Richard Branson with his Virgin was not Easy. I assume most of the time it required such truly entrepreneurial qualities as crudeness, cruelty, greed, cinicism, lack of principles, selfishness and so on an so forth, since otherwise how would one survive in this dog-eat-dog business world especially starting from the position of a self-proclaimed underdog?
Well Sir, now when the goal is achieved and you can bear your knightly title with pride it is perhaps the time to switch the priorities and remember some things of a higher order like for example the most appropriate for the occasion knightly virtues (for those unaware of the concept here is a link to a website with an easy introduction to the Seven Knightly Virtues presented in easy-to-digest form). These include (among others) qualities as Justice, Generosity, Nobility, Kindness, Compassion and the like clearly incompatible with most of today’s business practices. My hope is that just to keep the appearance Sir Stelios will have to adhere to at least some of them. If this will be the case we might find some common ground or anyhow will be fighting at the same level. A noble opponent is exactly what I was looking for.
PS If such noble makeover is indeed possible at all I suggest easyGroup IP Licensing Limited should immediately register sirstelios.com and sir-stelios.com domains to facilitate future re-branding of stelios.com as well as easysir.com and easy-sir.com with a view of possible expanding of business activities of EasyGroup into this potentially lucrative market segment.
tags: compassion, easy sir,, generosity, justice, kindness, knight bachelor, nobility, queen, seven knightly virtues, sir richard branson, sir stelios, virgin
November 22nd, 2006 at 6:26 pm
[…] Source Investment and Business News It was a good and a day bad for Sir Stelios. 14/11/2006 […]